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Company profile · documentation reviewed 2026-10-02

xAI / SpaceXAI

xAI develops the Grok models and products built around them. Its official site presents the company as SpaceXAI following the February 2026 acquisition announcement. The Grok assistant is the conversational application; the API lets developers call models from their own software. Grok Build focuses on coding, Grok Bot is an ongoing-agent product, and Imagine and Voice cover media work. A shared model name does not give these products identical access or behavior. Its reported audience figure combines X and Grok, so it cannot answer the narrower question of how many people use Grok alone.

Products, models and their relationships

The kind labels distinguish an application or service from a model family. Availability and entitlements differ across these surfaces.

model family

Grok models

The models developed by SpaceXAI. They are separate from the assistant, coding and media applications through which people use them.

Product relationship source

application

Grok assistant

The conversational application, including distribution linked to X. An X account by itself does not establish that its owner uses Grok.

Product relationship source

developer api

Grok API

Programmatic model access for developers. The September 21, 2026 Grok 4.7 announcement included the API among its launch routes.

Product relationship source

coding agent

Grok Build

The coding-agent product named as a Grok 4.7 launch route. It is a way to work with the model on coding tasks, rather than the model's name.

Product relationship source

ongoing agent product

Grok Bot

The ongoing-agent product listed in the official product navigation, separate from the conversational assistant.

Product relationship source

image and video tool

Imagine

Image and video tooling in the Grok lineup. It serves media work, separate from the underlying Grok model family.

Product relationship source

Identity and history

2023 · Official retrospective dates the public company announcement to July 2023; that is not established as its legal incorporation date. Founding source

  1. xAI publicly announced

    Official retrospective dates the company announcement to July; no exact incorporation day is established.

    Primary source
  2. Grok introduced

    Public introduction of Grok.

    Primary source
  3. SpaceX acquisition announced

    SpaceX acquisition of xAI announced; the current official site presents SpaceXAI.

    Primary source
  4. Grok 4.7 announced

    Launch availability was specified in Cursor, Grok Build and the API.

    Primary source

Who uses it, and what the numbers mean

  • Developers and coding teams evaluating the Grok API or Grok Build, with launch route, model access and integration permissions checked for their workflow.
  • Consumers evaluating conversational or X-linked Grok workflows, without treating X membership as Grok adoption or assuming every agent product has the same access.

These are dated vendor-reported figures. Populations and units differ; this is not a market-share ranking.

Approximately 600 million Monthly active users across X and Grok apps combined

· Combined X and Grok-app audience reported by xAI.

Not Grok-only MAU; no separately deduplicated Grok population established. Grok-only MAU is unavailable in this research.

Original metric and context

Announced direction

Availability statements apply to the dated announcement and its specified audience. An intention is not proof that a feature later shipped.

  • 2026-09-21 · available

    Grok 4.7 launch access included Cursor, Grok Build and the API; this is the current verified release in the supplied research.

    Announcement or documentation
  • 2026-01-06 · historical

    The January announcement said Grok 5 was in training. That older statement supplies neither October status nor a release date.

    Announcement or documentation

Sources, unknowns and review scope

Documentation-based editorial profile, checked . Products were not hands-on tested; company claims and announced plans were not independently audited.

  • Grok-only MAU was not established; the combined X and Grok figure must not serve as a Grok-only adoption total.
  • October Grok 5 development status and a future release date were not established.
  • The July 2023 public introduction is not a verified incorporation date.
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